Creating a Personalized Medication Experience to improve health outcomes
PharmaWise was a personal project exploring how to make managing medication feel less like a chore and more like having a knowledgeable companion. I wanted to understand why so many people struggle to stick with their prescriptions, and to design an experience that could help, not through more reminders and notifications, but through a more human, conversational relationship with their own health.
Taking medications with confidence.
Almost half of patients don't take their medications as prescribed, which leads to needless deaths, hospitalisations and wasted healthcare resources. Most still rely on notes, reminders and help from the people around them, and the technology solutions that exist are either too expensive or not effective enough.
We wanted to create an experience where the medication is intelligent. The mobile app is designed to amplify patient engagement in a humanized way. It offers a conversational experience to help users manage medication. It also helps them understand the medication and the reasons for taking them. Engaging with patients using natural language can positively impact their behavior and therefore seemed to be more effective than the costly technological solutions that exist today.
Everyone responds differently to treatment. Understanding medication and the way it works for individuals not only helps the healthcare workers but the patients themselves to enhance their health outcome. The mobile component of the system aims to build a bridge between the healthcare system and the patients in order to make it possible to observe, predict, and offer a personalized care to them.
Managing medications requires the user to remember simple things such as the last time a medication was taken or the exact dose for each intake. This is where machine learning can be put into practice. By training the models, the intelligent eye aims to assist the user with hints and suggestions that could essentially lower the mental load needed for managing medication.
Through personalized user engagement, PharmaWise can offer real-time insights into patient's behavior. Filling in the gaps in data allows the development of more effective and efficient interventions. By applying Machine Learning algorithms to the combined data we are able to generate insights for advanced pharmaceutical analytics and data-driven decision making. We are moving toward creating valuable data for the future of personalized medication treatment. This is where an engaging experience can lead to a better collection of data which eventually will help the user improve their health outcomes.
PharmaWise was an early-stage idea rather than a company, started with a technical co-founder. I worked on the vision and the product design, from the experience and the interfaces through to the video story and the material around it.
In the end the technology wasn't there yet. AI was far less capable at the time, and we couldn't build the experience the idea really needed, so we decided not to take it further.
CTO: Alvar Laigna