Creating a bank for people who cross the borders
Relocating to a new country is a major life change, often driven by the hope of new opportunities but accompanied by its own challenges. Movers choose to relocate for various reasons and with different motivations. Sometimes, things don't turn out to be the way they were expected to be and there are often little surprises along the road. I talked to more than 30 migrants in the U.S. with different backgrounds to build empathy with this brave, bold, and open-minded group of people. Every time we talked to people we learned something new. This inspired us to build a product that can potentially assist migrants in accomplishing their dreams.
With all the regulations in place and, on top of that, the need for security and accuracy, fintech products offer a level of complexity that makes designing for them an interesting challenge. We started with M.V.P. wireframe mapping. This approach helped the team make early and high-level decisions before moving into defining the details and starting production.
To help users learn and manage their finances the experience needs to have clear and distinct communication. We wanted users to be able to make decisions with confidence. Providing the user with the right amount of information, being explicit, and forgiving them for making mistakes were some of the principles followed to create the MAJORITY experience.
As much as practical and serious finance is, the design is not only there to serve functional needs. At the end of the day users are humans and have feelings. This led me and my team to think of touch points, language, visuals, and motion that could enlighten the user. Here are some sample animations I created for MAJORITY.
Clarity and security are the key values addressed in the design of MAJORITY. To accomplish those values we decided to implement motions and transitions that make the experience not only smoother but easier to comprehend. Multiple animations were crafted and implemented in the app to help users feel supported.
is the first financial membership built by migrants, for migrants. It includes a MAJORITY account, Visa® Debit Card, money transfers, international calls, and more. MAJORITY's mission is to give migrants the tools to thrive in a new country. Learn more from MAJORITY.
I joined MAJORITY in the early days as a founding designer, working directly with the CEO and the founding team to define the product. I designed and delivered the first version end to end, and later helped build out the design team.
Hanyong Xiao
Vinh Kha
Carl Hampus Öhman
Martin Rääk
Emeric Martin
Yimin Peng
and the rest of the MAJORITY team
Brand and identity: Bold Scandinavia